Desiree Perez: ROC Nation’s Most Treasured Asset

The music and entertainment business is booming, with earnings as high as $17.2 billion in 2016 in the USA. The industry is evolving, and competition among players has heightened. It is no wonder that only the sharpest, most entrepreneurial, tactical, and creative executives succeed in this male dominated business and more information click here.

Desiree Perez is among the most accomplished and established executives in the industry. She associates with music and entertainment mogul, Shawn Carter, popularly known as Jay-Z, whom she has worked with closely for more than 22 years. Shawn has a diverse investment portfolio that includes talent management, production, concerts and tours, music streaming business and other general investments. Des Perez focuses more on the development and management of talent even though she is involved in other income generating activities in for the empire.

Above all she, she was instrumental in Jay-Z’s diversification journey to business, overseeing negotiations in boardrooms on his behalf. Some of the enterprises Perez has help build include SC Enterprises and ROC Nation. Together with her husband, Juan, they are among the influencers at Hova Circle of Influence. This circle of influence is behind the success of music streaming business.

Perez’s key strengths are charisma, confidence, critical thinking, decisiveness, and positive attitude for business. Some of her past successes include a $25 million business deal with Samsung for the Anti tour and negotiation for the formation tour. She has also chaired various negotiations on behalf of Roc Nation artist and mentored and managed other globally renowned artists such as Rihanna, J.cole, Shakira and Big Sean. Roc Nation also offers brand building and management services for sports personalities through its subsidiary Roc Nation Sports. Currently, they have signed personalities that specialize in boxing, basketball, baseball, and football and her Facebook.

Des Perez’s strong negotiation skills continue to help the stable attract only the top talent in music and sports and resume her.